Waste Reduction and Recycling

Renewing Resources. Reducing Waste.

We're committed to working with our suppliers and vendors to find creative ways to further reduce the amount of paper, packaging materials and other natural resources used in our business operations. Since 2005, L Brands has been a partner in the U.S. EPA’s WasteWise program, which works with companies to increase waste management efforts and promote the use and reuse of materials more productively over their entire life cycles.  Our recycling efforts have been centered on:

  • Efficient packaging;
  • Elimination of PVC containers;
  • Store recycling efforts;
  • Pallet recycling;
  • Product re-use (donations/sample sales); and
  • Other recycling.


All of the waste from our Columbus, Ohio, operations is sent to a materials recovery facility, which receives, separates and prepares recyclable materials for marketing to end-user manufacturers.  In addition, below is a list of some of the items L Brands recycled in 2019:

  • 6,721 pounds of aerosol products
  • 10,825 tons of corrugate
  • 76 tons of industrial batteries from power equipment
  • 212 tons of ethyl alcohol from personal care products 
  • 460 tons of metal
  • 153 tons of plastic
  • 945 tons of mixed paper
  • 47 tons of electronics
  • 203 tons of glass

Additionally in 2019, L Brands was able to avoid disposal of the following items by collaborating with outside partners that could reuse the materials:

  •  tons of products and ingredients
  • 2,381 tons of wood from pallets
  • 60 tons of electronics

In total, during 2019, L Brands prevented more than 15,700 tons of material from going to landfill through reuse and recycling.


Efficient Packaging

Our merchandise is stored and shipped in specially designed cartons that L Brands helped to develop along with our suppliers and a packaging material expert. These unique cartons are manufactured using fewer raw materials than our previous cartons and are designed to hold more merchandise, stack more efficiently and require less space on transportation vehicles. The containers are manufactured with approximately 72 percent post-consumer waste recycled content.


Elimination of PVC Containers

In 2003, L Brands stopped using polyvinyl chloride (PVC) containers for our Bath & Body Works and Victoria's Secret personal care products, which reduced our PVC usage by 4.3 million pounds per year. Those personal care products are now stored in polyethylene terephthalate (PET) containers, which is the most widely used plastic in consumer packaging. It's readily recycled in most communities and its manufacture is considered to be more environmentally friendly than PVC.


Store Recycling Containers

Recyclable personal care products from our stores are packaged and shipped in five-gallon plastic pails to a recycling and reclamation facility. The containers are emptied, cleaned and returned to the stores for reuse. In 2019, approximately 6,721 pounds of aerosol products, 212 tons of ethyl alcohol containing products and 123 pounds of nail polish were reclaimed through this process.



Merchandise that is received from vendors is often shipped on wood pallets. We reuse the pallets to handle merchandise in our distribution centers. Pallets that are damaged are sent to a third party for repair and are redistributed for further use. Pallets unable to be reused are ground into fine wood shavings and are ultimately used for purposes such as mulch for landscaping. By sending pallets back to the vendors for recycling or reuse, more than 2,381 tons of wood were not sent to the landfill in 2019.