LIVE UNITED: Give. Advocate. Volunteer. This is the United Way's call to action and L Brands associates continue to answer the call in our communities. In 2017, our associates raised approximately $6.3 million for United Way affiliates in the communities where we live and work. Since 1997 L Brands and its associates have raised more than $150 million for the United Way. Many of our associates give at the Leaders Circle level (ranging from .5 percent to 3 percent of their annual salaries), and all gifts, regardless of the amount, are matched 50 percent by the company.
Beyond our financial gifts to the United Way, our associates give of their time and talent through our community work days. In 2017 our associates donated more than 55,000 volunteers hours at United Way agencies, engaging in activities that provide them with a first-hand look at their donations in action.
We applaud our associates for giving of their time, talent and treasure to United Way each year, and encourage you to get involved with your local United Way. For more information on United Way in your community or ours, click on the links below.