Heritage

1963 Aug. 10th

Milestone Event

The Limited opens its first store in Kingsdale Shopping Center in Columbus, Ohio. First day sales were $473

1966

Corporate offices move from Les Wexner's kitchen table to the second floor of Eastland Mall store in Columbus, Ohio.

1969 Oct. 29th

Milestone Event

With five stores, the first public stock offering is issued over-the-counter; 47,600 shares offered at $7.25 per share

1970 Jan. 1st

The Limited opens office headquarters and distribution center on South Hamilton Road in Columbus

1976 Sep. 1st

The Limited opens its 100th store

1978 May 1st

Milestone Event

The Limited moves from Hamilton Road headquarters into its new Morse Road headquarters building which includes a 581,000 square-foot distribution facility (DC1) in Columbus

1978 Jul. 26th

Milestone Event

L Brands acquires Boston-based apparel importer, wholesaler and retailer, Mast Industries

1980 Jan. 1st

The first Express store opens in Chicago

1982 Jan. 1st

Express becomes first separate division of The Limited, Inc

1982 May 28th

Acquisition of 207 Lane Bryant stores and mail-order business Brylane

1982 Jun. 10th

Milestone Event

L Brands, then known as The Limited, Inc., is listed on the New York Stock Exchange

1982 Jul. 30th

Milestone Event

L Brands acquires Victoria's Secret, consisting of six stores and a catalogue, for $1 million

1985

The Limited, Inc. opens second distribution center (DC2); over a one million square-foot facility

1985 Apr. 2nd

Acquisition of 798 Lerner stores

1985 Oct. 21st

Milestone Event

Acquisition of Henri Bendel store located on Fifth Avenue in New York City

1987 May 20th

Express for Men is introduced within 16 Express stores

1987 Oct. 1st

Limited Too, fashion for girls, opens its first store

1988

The third distribution center opens - a 1.1 million+ square-foot facility

1988 Feb. 1st

L Brands aquires Abercrombie & Fitch, consisting of 25 stores and one catalogue

1990 Jan. 1st

Express for Men is renamed Structure and opens its first stand-alone store

1990 Sep. 1st

Milestone Event

Bath & Body Works opens its first store in Boston

1991

Opening of additional offices and distribution centers on East Broad Street in Columbus (DC 4 and DC5)

1992

Victoria's Secret Catalogue opens separate headquarters and distribution center facility in Columbus

1993 Oct. 23rd

Initial Public Offering of Intimate Brands (NYSE: IBI), a separate company comprising of Victoria's Secret, and Bath & Body Works brands. The Limited, Inc. maintains a majority interest in in Intimate Brands

1995

Acquisition of sporting goods retailer, Galyan's Trading Company

1995 Aug. 1st

Milestone Event

Victoria’s Secret holds its first Fashion Show

1996

Initial public offering for Abercrombie & Fitch

1998 Dec. 4th

Milestone Event

VictoriasSecret.com is launched

1998 Dec. 8th

Intimate Beauty Corporation is created to develop and build a portfolio of distinct beauty businesses. Victoria's Secret Beauty is the first brand in its portfolio

1999 Aug. 1st

The Limited, Inc. complete the spin-off of Limited Too and sells majority of interest in Galyan's Trading Co.

1999 Nov. 1st

Milestone Event

The White Barn Candle Co. is launched with a traditional barn raising in New York City's Bryant Park

2001 Mar. 1st

Structure is integrated into Express as a dual-gender brand

2001 Aug. 1st

Lane Bryant is sold to Charming Shoppes

2002 Mar. 1st

Intimate Brands, Inc. is recombined with The Limited, Inc.

2002 May 1st

The Limited, Inc. changes its name to Limited Brands

2002 Nov. 27th

Limited Brands sells Lerner New York business

2003 Jan. 1st

Limited Brands completed sale of its remaining interest in Alliance Data Systems

2003 Jan. 1st

Fortune Magazine's Most Admired Companies: Ranked #1 Specialty Retail, Apparel category

2004 Jan. 1st

Annual dividend is increased 20 percent to $0.48 per share

2004 Jan. 1st

Limited Brands completes share repurchases that collectively exceeded $3 billion

2004 Jan. 1st

Limited Brands Issues a special dividend of $1.23 per share

2004 Apr. 1st

Limited Brands completes sale of Galyan's Trading Company

2004 Jul. 1st

Milestone Event

Victoria's Secret introduces PINK - a lifestyle brand celebrating university-age women and campus life

2005 Jan. 1st

Annual dividend is increased 25 percent to $0.60 per share

2005 Jan. 1st

Completion of a 17 million share repurchase program

2006 Jan. 1st

Completion of a 4.7 million share repurchase valued at more than $113 million

2006 Jan. 1st

Limited Brands' collective value for share repurchase programs over last 10 years reaches approximately $6.3 billion

2006 Jul. 1st

Announces additional $100 million share repurchase

2007 Jan. 1st

Milestone Event

Limited Brands acquires La Senza, a Canadian and international intimate apparel retailer

2007 Jan. 1st

Increases share repurchase program to $1 billion

2007 Jun. 1st

Milestone Event

Limited Brands celebrates its 25th anniversary as a NYSE-listed company

2007 Jul. 1st

Sales of Express and Limited Stores

2008 Feb. 1st

Milestone Event

Victoria's Secret makes history with 30-second Valentine's Day ad that airs during second half of Super Bowl XLII

2008 Jul. 1st

Victoria's Secret PINK launches exclusive collegiate co-branded merchandise with numerous universities across the country

2008 Jul. 1st

Bath & Body Works opens first six stores in Canada

2009 Jan. 1st

Victoria's Secret Beauty and Accessories stores debut in international airports and tourist destinations around the world

2009 Mar. 1st

Victoria's Secret PINK launches PINK Nation online club where PINK customers can stay up-to-date on all things PINK

2009 May 1st

Henri Bendel opens six stores focused on accessories and giftables in select cities

2009 May 1st

Victoria's Secret, Bath & Body Works and Henri Bendel enter social media space with Facebook pages

2009 Aug. 1st

Victoria's Secret launches Body By Victoria - the biggest bra launch in the brand's history

2009 Nov. 1st

Victoria's Secret PINK opens first store in Canada

2010 Mar. 1st

$200 million share repurchase program

2010 Mar. 1st

$1 per share special dividend is issued

2010 Apr. 1st

Limited Brands Foundation commits $2.5 million in support of Pelotonia, a grassroots bike ride which raises funds for ongoing research at The Ohio State University Comprehensive Cancer Center - James Cancer Hospital and Solove Research Institute

2010 Oct. 1st

Bath & Body Works opens first stores outside North American in the Middle East under a franchise partnership with M.H. Alshaya, Co.

2010 Oct. 21st

A $3 per share special dividend is issued

2011 Jan. 1st

Increases regular annual dividend 33 percent to $0.80 per share

2011 Feb. 1st

The Limited Brands Foundation and the Wexner family donate $100 million to The Ohio State University to benefit the James Cancer Center, the OSU Medical Center, the Fisher College of Business, the Wexner Center for the Arts and many additional programs

2011 Mar. 1st

Authorizes $500 million share repurchase program

2011 Mar. 1st

Limited Brands ranks #1 in Fortune Magazine's Most Admired Companies, Specialty Retail, Apparel category

2011 May 1st

In the Susan G. Komen Race for the Cure in Columbus, Ohio, Limited Brands recruits the largest business team in Komen history with 7,271 members

2011 Jul. 1st

Issues $1 per share special dividend

2011 Nov. 1st

Chairman & CEO Leslie H. Wexner is named Columbus CEO magazine's 'CEO of the Year' and Columbus Monthly magazine's 'Man of the Year'

2011 Dec. 23rd

Issues $2 per share special dividend

2012 Mar. 1st

Limited Brands ranks #1 in Fortune Magazine's Most Admired Companies: Specialty Retail, Apparel category

2012 May 1st

Limited Brands recruits 7,873 team members for the Susan G. Komen Race for the Cure in Columbus, Ohio, remaining world's largest business team.

2012 Jul. 1st

Victoria's Secret opens its first full-assortment stores in London on New Bond Street and in Westfield Stratford City

2012 Sep. 7th

Issues $1 per share special dividend

2012 Dec. 3rd

Issues $3 per share special dividend

2013 Jan. 1st

Increases annual dividend 20 percent to $1.20 per share

2013 Mar. 1st

Limited Brands ranks #1 in Fortune Magazine's Most Admired Companies: Specialty Retail, Apparel category

2013 May 1st

In the Susan G. Komen Race for the Cure in our home office communities of Columbus, Ohio, and New York City, L Brands recruited 10,686 members to remain the world's largest business team in Komen history

2013 Dec. 2nd

L Brands changes its stock ticker symbol from LTD to LB, effective Dec. 2, 2013

2013 Dec. 13th

Chairman, CEO and founder Les Wexner receives Visionary of the Year award from Women's Wear Daily

2013 Dec. 22nd

Limited Brands changes company name to L Brands.

2014 Jan. 1st

Increases annual dividend 13 percent to $1.36 per share

2014 Mar. 7th

Issues $1 per share special dividend

2014 May 1st

In the Susan G. Komen Race for the Cure in our home office communities of Columbus, Ohio, and New York City, Team L Brands was declared the world's largest business team in Komen history for the fourth year in a row

2015 Jan. 1st

Increases annual dividend 47 percent to $2.00 per share

2015

Opening of offices and distribution facility in New Albany, Ohio (DC 8)

2015 Mar. 6th

Issues $2 per share special dividend

2015 May 1st

Milestone Event

In the Susan G. Komen Race for the Cure in our home office communities of Columbus, Ohio, and New York City, Team L Brands remains the world's largest business team in Komen history for the fifth year in a row

2015 Oct.

Chairman and CEO Les Wexner ranked #11 in Harvard Business Review’s Top 100 Best Performing CEOs of 2015

2016 Feb. 4th

Issues $2.00 per share special dividend

2016 Feb. 4th

Increases annual dividend to $2.40 per share

2016 May

In the Susan G. Komen Race for the Cure in our home office communities of Columbus, Ohio, and New York City, L Brands remains the world's largest business team in Komen history for the sixth year in a row

2016 Jun.

Founder and Chairman, Les Wexner, is inducted into the Fragrance Foundation Hall of Fame

2017 Mar.

Victoria's Secret opens its first full-assortment store in Shanghai, China

2017 May

For the seventh year in a row, L Brands' is named the world's largest business race team in the Susan G. Komen Race for the Cure, with 10,270 participants in the Columbus, OH, race alone.