Limited Brands Reports November 2009 Sales

COLUMBUS, Ohio, Dec. 3 /PRNewswire-FirstCall/ -- Limited Brands, Inc. (NYSE: LTD) reported a comparable store sales increase of 3 percent for the four weeks ended Nov. 28, 2009, compared to the four weeks ended Nov. 29, 2008. The company reported net sales of $781.1 million for the four weeks ended Nov. 28, 2009, compared to net sales of $755.6 million last year.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO)

The company reported a comparable store sales decrease of 5 percent for the 43 weeks ended Nov. 28, 2009, compared to the 43 weeks ended Nov. 29, 2008. The company reported net sales of $6.350 billion for the 43 weeks ended Nov. 28, 2009, compared to sales of $6.807 billion last year.

To hear further commentary provided on Limited Brands' prerecorded November sales message, call 1-866-639-7583 (1-866-NEWS-LTD), or log onto www.Limitedbrands.com for an audio replay.

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently operates 3,027 specialty stores. The company's products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

We caution that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the November sales call involve risks and uncertainties and are subject to change based on various important factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Words such as "estimate," "project," "plan," "believe," "expect," "anticipate," "intend," "planned," "potential" and similar expressions may identify forward-looking statements. Risks associated with the following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this press release or the November sales call:

--  general economic conditions, consumer confidence and consumer spending
        patterns;
    --  the global economic crisis and its impact on our suppliers, customers
        and other counterparties;
    --  the impact of the global economic crisis on our liquidity and capital
        resources;
    --  the dependence on a high volume of mall traffic and the possible lack of
        availability of suitable store locations on appropriate terms;
    --  the seasonality of our business;
    --  our ability to grow through new store openings and existing store
        remodels and expansions;
    --  our ability to expand into international markets;
    --  independent licensees;
    --  our direct channel business including our new distribution center;
    --  our failure to protect our reputation and our brand images;
    --  our failure to protect our trade names and trademarks;
    --  market disruptions including severe weather conditions, natural
        disasters, health hazards, terrorist activities or the prospect of these
        events;
    --  stock price volatility;
    --  our failure to maintain our credit rating;
    --  our ability to service our debt;
    --  the highly competitive nature of the retail industry generally and the
        segments in which we operate particularly;
    --  consumer acceptance of our products and our ability to keep up with
        fashion trends, develop new merchandise, launch new product lines
        successfully, offer products at the appropriate price points and enhance
        our brand image;
    --  our ability to retain key personnel;
    --  our ability to attract, develop and retain qualified employees and
        manage labor costs;
    --  our reliance on foreign sources of production, including risks related
        to:
        --  political instability;
        --  duties, taxes, other charges on imports;
        --  legal and regulatory matters;
        --  volatility in currency and exchange rates;
        --  local business practices and political issues;
        --  potential delays or disruptions in shipping and related pricing
            impacts; and
        --  the disruption of imports by labor disputes;
    --  the possible inability of our manufacturers to deliver products in a
        timely manner or meet quality standards;
    --  fluctuations in energy costs;
    --  increases in the costs of mailing, paper and printing;
    --  self-insured risks;
    --  our ability to implement and sustain information technology systems;
    --  our failure to comply with regulatory requirements; and
    --  legal matters.

We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the November sales call to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in "Item 1A. Risk Factors" in our 2008 Annual Report on Form 10-K.

LIMITED BRANDS
NOVEMBER 2009

Comparable Store Sales Increase (Decrease):


                        November   November   Year-to-Date   Year-to-Date
                          2009       2008         2009          2008
                          ----       ----         ----          ----

Victoria's Secret Stores  3%          (9%)         (7%)          (8%)
La Senza                 (7%)        (12%)        (10%)          (1%)
Bath & Body Works         4%         (16%)         (1%)         (10%)
Limited Brands            3%         (12%)         (5%)          (8%)

Total Stores:

                            Stores                         Stores
                           Operating      Year-to-date    Operating
                           at 1/31/09    Opened  Closed   at 11/28/09
                           ----------    ------  ------   -----------

Victoria's Secret Stores     1,043         12      (9)      1,046
La Senza                       322          2     (21)        303
Bath & Body Works            1,638          9     (13)      1,634
Henri Bendel                     5          6       -          11
Bath & Body Works Canada         6         23       -          29
Victoria's Secret Canada         -          4       -           4
                               ---        ---     ---         ---
Total Limited Brands         3,014         56     (43)      3,027
                             =====        ===     ===       =====

SOURCE Limited Brands

Investor Relations, Amie Preston, +1-614-415-6704, apreston@limitedbrands.com, Media Relations, Tammy Roberts Myers, +1-614-415-7072, extcomm@limitedbrands.com, both of Limited Brands