International Strategy

The L Brands story is about growth.  From a single store in 1963 to today’s powerful portfolio, we’ve grown our successful brands by focusing on the domestic market. Now, through both wholly owned stores, franchise partnerships and our direct businesses, our best-in-class brands are reaching customers around the world.

A Source For Long-Term Growth

With our sights set on the global marketplace, the international business, led by Martin Waters, is a healthy addition to our U.S. business and a  source for long-term growth. Our store operations around the world are a mix of company-owned and franchised locations -- both upholding our highest brand standards with no visible difference to the customer.

 

Victoria's Secret: One Powerful Brand, Three Enticing Experiences.

Victoria’s Secret

Our full assortment Victoria’s Secret stores launched outside North America in 2012 when we opened our first stores in the U.K., including the renowned 22,000-square-foot New Bond Street store in London. These stores feature a wide assortment of its signature bras, panties and sleepwear, as well as the brand's popular fragrances, body care and athletic line, Victoria Sport. These stores are now debuting in cities all over the world.

Victoria’s Secret Beauty and Accessories

Dotting the globe are our approximately 1,000-square-foot Victoria’s Secret Beauty and Accessories stores (VSBA). This smaller concept, which started with airport travelers in mind, focuses on our award-winning fragrances, body care and exclusive accessories. Locations include both airports and malls throughout the world.

Victoria's Secret PINK

Customers around the globe are enjoying Victoria’s Secret PINK — our popular collegiate line celebrating the college-aged woman and campus life. As in the United States, Victoria’s Secret PINK is available in most full assortment Victoria’s Secret stores as well as freestanding store locations.

 

Bath & Body Works: Making Fragrance Fun!

The Bath & Body Works brand was first introduced outside of North America in 2010 and has since been expanding around the globe, treating customers to the delightful scents of Bath & Body Works personal care, soaps and sanitizers and home fragrance products. In addition to its 1,700 North American storesBath & Body Works has 80 stores in more than 20 other countries operating under franchise, license and wholesale arrangements.

 

La Senza: Fun & Flirty Lingerista Destination

Our fun, flirty lingerie brand celebrating young, sexy and value-oriented customers is known throughout the world. Store locations in Canada, where the brand was founded, continue to be company owned and operated while franchise partners operate stores in other countries around the globe.