International Strategy

From a single store in 1963 to today’s powerful portfolio, L Brands has grown our successful brands by first focusing on the domestic market. Now, through both wholly owned stores, franchise partnerships and our direct businesses, our best-in-class brands are reaching customers around the world.

A Source For Long-Term Growth

With our sights set on the global marketplace, the international business is a healthy addition to our U.S. business and a  source for long-term growth. Our store operations around the world are a mix of company-owned and franchised locations -- upholding our highest brand standards with no visible difference to the customer.

Bath & Body Works: Making Fragrance Fun!

The Bath & Body Works brand was first introduced outside of North America in 2010 and has since been expanding around the globe, treating customers to the delightful scents of Bath & Body Works personal care, soaps and sanitizers and home fragrance products. In addition to its 1,700+ North American stores, Bath & Body Works has more than 250 stores in countries around the globe operating under franchise, license and wholesale arrangements.

Victoria's Secret: One Powerful Brand, Three Enticing Experiences.

Victoria’s Secret

Our full assortment Victoria’s Secret stores launched outside North America in 2012 when we opened our first stores in the United Kingdom, including the renowned 22,000-square-foot New Bond Street store in London. These stores feature a wide assortment of our signature bras, panties and sleepwear, as well as our brand's popular fragrances, body care, loungewear and athletic apparel. These stores are now debuting in cities all over the world.

Victoria’s Secret Beauty and Accessories

Dotting the globe are our approximately 1,000-square-foot Victoria’s Secret Beauty and Accessories stores (VSBA). This smaller concept, which started with airport travelers in mind, focuses on our award-winning fragrances, body care and exclusive accessories. Locations include both airports and malls throughout the world.

Victoria's Secret PINK

Customers around the globe are enjoying Victoria’s Secret PINK — our popular collegiate line celebrating the college-aged woman and campus life. As in the United States, Victoria’s Secret PINK is available in most full assortment Victoria’s Secret stores as well as freestanding store locations.