From the Chairman

Dear Associate,

As our company has grown, our values have remained a part of everything we do — they are a connection to our heritage and a guide to our future. Our values are the measure of success for HOW we do things, and we hold each other accountable for living them each day.

The customer rules! Everything we do must begin and end with an insatiable drive to anticipate and fulfill our customers’ desires.

Passion leads to success. We pursue excellence because we are emotionally, intellectually and spiritually engaged in our work ... and that makes our talent formidable and our results extraordinary.

Inclusion makes us stronger. We cherish our diversity, because embracing others’ thoughts, experiences, hopes and dreams makes our own more complete and connects us to our customers.

It matters how we play the game. Doing what is right means following our beliefs — and the rules — even when no one is watching. Winning means very little unless how we get there is fair, collaborative, rooted in our values and contributes to the greater good.

As a shopkeeper, I learned early on that good, strong values help us make the best choices — especially when the right decision isn’t always clear. Our Code of Conduct is based on our values and is a resource where associates can find information that defines behaviors that are acceptable and those that are not. All of our policies, whether in the Code of Conduct, in our standard operating procedures or from other sources in our business, are based on our values.

There are tremendous benefits of working together in an innovative, creative and entrepreneurial environment like ours. With these benefits also comes responsibility — to each other and to ourselves. Part of that responsibility includes reviewing the Code and company policies, understanding and upholding the Code, and asking questions if we’re unsure about something. It’s a personal promise. And it’s fundamental to all that we stand for. If you ever see anything that seems inconsistent with our values or Code of Conduct, be sure to talk to your manager or Human Resources partner.

Thank you for sharing in the responsibility.

Regards,

Leslie H. Wexner

Chairman and CEO