Associates for Associates

What is Associates For Associates?

The Associates for Associates Emergency Fund is an opportunity for associates to provide support to fellow team members through supplemental assistance in times of extreme financial hardship due to emergency situations beyond their control. This fund is managed by The Salvation Army to provide emergency assistance, which includes community resources and monetary aid to associates as a result of a catastrophic event or severe personal crisis. These events can include, but are not limited to, a home being destroyed by fire, a serious medical condition or a natural disaster.

How is Associates For Associates funded?

Simply put - this is a family effort. The Associates for Associates Emergency Fund was created with a significant gift from L Brands in 2005. However, the personal contributions of our associates are critical in providing support to fellow associates in times of extreme financial hardship. All donations made to the Associates for Associate emergency fund are matched dollar for dollar by the L Brands Foundation and are tax deductible.

How will money be distributed?

The Salvation Army will review and make decisions on all applications for assistance. A licensed caseworker will apply pre-determined guidelines in support of “qualifying events” as agreed-upon by L Brands to assess the immediate situation and determine eligibility. Once approved, funds will be paid directly to the associate or vendor where dollars are owed.

How do I help?

All interested associates can make a tax-deductible financial donation to the Associates for Associates Fund by electing to sign up for regular payroll deductions or by writing a personal check.
To donate:

  1. Checks can made payable to The Salvation Army with indication in the memo portion that it is for the L Brands fund/A4A.  They should then be mailed to: The Salvation Army, 966 East Main Street, Columbus, OH 43205.  The Salvation Army can also be reached by calling (614) 437-2151.
  2. The electronic form (e-form) can be found in HR Access using the Employment Forms link on the main page. Simply follow the prompts on your screen.

How do I apply for emergency assistance?

To be considered for emergency assistance, associates must complete a Grant Consideration Form. The completed form should be sent directly to The Salvation Army using one of the following methods: faxing to 614-221-1896, emailing to or mailing to The Salvation Army at 966 East Main Street Columbus, OH 43205.  The Salvation Army will contact the associate directly if they need any additional information in support of the application.

How many associates have been helped?

Since the fund was created in 2005 in response to Hurricane Katrina, the Associates for Associates Emergency Fund has distributed more than $2.3 million in grants and assisted more than 1,900 associates facing hardships due to emergency situations beyond their control.