International Strategy

International Strategy

The international business is a source for long-term growth

With our sights set on the global marketplace, the international business is a healthy addition to our U.S. business and a  source for long-term growth.

The operating principles that guide our international strategy:

  • Our store operations around the world are a mix of company-owned and franchised locations -- both upholding our highest brand standards with no visible difference to the customer.

  • We work with a small number of world-class partners that deliver brand-right experiences through their refined lenses of local practices and customs.

  • We embed L Brands leaders in-market to support the international operators through training, coaching, inspecting and coordination.

  • We take a methodical approach of test and learn. Then, we move purposefully and quickly when we're sure we've got it right.

L Brands’ number one priority is to keep our domestic businesses healthy. The customer excitement and engagement our brands have experienced on the global front have been inspiring, and we are committed to maintaining the highest standards of our brands as we showcase them outside of the U.S.

Stores outside of the U.S.

 

  • Victoria's Secret
    (Franchised)
    8 
  • Victoria's Secret Beauty & Accessories
    245 
  • Victoria's Secret (inc PINK)
    (Company Owned)
    49 
  • Bath & Body Works
    (Company Owned)
    88 
  • Bath & Body Works
    (Franchised)
    67 
  • La Senza
    (Company Owned)
    148 
  • La Senza
    (Franchised)
    268 
    873 stores as of Nov. 1, 2014
    • North America
    • South America
    • Africa
    • Europe
    • Asia
    • Australia


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